Competition

Finalists

Top 6 (in no particular order):
1. Devendra & team: Video
Sharp Brand Messaging
2. Amit & team: Video
High Creativity and beautiful flow- minute analysts will love it!
3. Namrata & team: Video
Excellent overall Impact- makes you smile & remember the ad
4. Jatin Solanki: Video
Simple enough and echoes brand message, ideal for geeky minds
5. Piyush Soni: Video
Smart efforts given towards a new thought (though fails in correct brand messaging)
6. Mayur Kacholiya: Video
Crisp, because the first footage talks of 2 parallel problems: herd mentality (this might be unintended) and conventional approach.

The top 6 will need to present their ideas on Day 1(28th January) of E-Summit. Venue - SOM CR1 Time: 12:00 - 01:00

It’s about stoking the creative fires within you !!

INCEPT in association with E-CELL, IIT bombay brings a competition for the students of IIT Bombay, with an aim to judge their creativity , business acumen and basic video editing skills.

TASK

Go through the website www.inceptonline.com , of Incept, in detail; and

1. Create a 30-60 second rough video as Promotional Advertisement of Incept. The video must be able to reflect the mission and policy of Incept, while showing some of its products pictures.
   NOTE : Focus is on creativity and Idea , and not on your video editing knowledge. So incomplete videos made from Windows Movie Maker are also welcome.
2. Create a small document or presentation on how and why you have created the mentioned video, while mentioning its marketing pitch. The size of the document does not matter, but a 1-page concise explanation will be preferred.

PRODUCT PICTURES and SAMPLE SCRIPTS

You can have a look at some of the pictures provided by us.
Also you need to work on a script. For your guidance, you can find here some sample script suggestions.

Download the Incept brochure here.

SUBMISSION PROCESS

To Submit the entries, upload the videos on Youtube and share with us the link at media@inceptonline.com with subject of mail Incept IIT Bombay Competition.
We will also publicize your Youtube channel and Link through our Youtube Channel and Facebook accounts, if we find them interesting enough.
Facebook Publicity will be provided to all entries which are Satisfactory !!

JUDGING CRITERIA (in order of priority)

Creativity, buisness acumen, Presntation, OUT-of-the-BOX thinking, Video Editing.

TEAM STRUCTURE

Only IIT Bombay Students can participate. No Limit on Minimum or Maximum !

Prizes

Top 6 entries will be given a chance to present what they had already submitted before Incept Management on 28th jan at ESUMMIT

1. The top entry will win an APPLE I-PAD* !
2. SAMSUNG GALAXY Y* will be awarded to 2nd and 3rd entries each .

*Equivalent money can also be collected.

Compensatory Awards
Up to 2 more prizes (cash of up to Rs 3000 each) if entries are good enough !!

Timeline

Submission Starts : 11th January, 2012.
Submission Ends : Extended to 24th January .

For any further queries, contact: Ayush Agrawal
Ph : + 91 9769557690
Email: ayush@ecell.in