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Judging Criteria

Some of the evaluation criterion that the Judges normally consider while looking into a Business Plan

Category

Description

Desired

Business Opportunity

Identify the loopholes in the system. Find out the narrow line you would walk on.

Piques interest, fascinating, high growth and realistic

Product or Service

Describe the product/service.

Complete product or service (i.e. prototype complete and approved by applicable agencies)

Competitive Advantage

Analysis of existing competitors. strengths and weakness and how your product has an edge over other products

Patented product or service, first to enter market, lower cost structure

Customer Value

Is the product a necessity or a luxury? How will it benefit the consumer

High customer value, market survey conducted, first customers listed

Customer Segment

What is the profile of the target consumer? What are his demands and how does your product address them

Clear, defined target group

Market Size

How big is the size of the market targeted by your product

Large or expanding market

Team

Give a detailed account of the team of your company

Team covers all major areas with notable experience and/or abilities for the company to start.

Business Plan on the whole


On the whole, highly attractive and persuasive in all main aspects. A business concept with great potential, clear prospects for success, and an inspiring
presentation

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