Judging Criteria
Some of the evaluation criterion that the Judges normally consider while looking into a Business Plan
Category |
Description |
Desired |
Business Opportunity |
Identify the loopholes in the system. Find out the narrow line you would walk on. |
Piques interest, fascinating, high growth and realistic |
Product or Service |
Describe the product/service. |
Complete product or service (i.e. prototype complete and approved by applicable agencies) |
Competitive Advantage |
Analysis of existing competitors. strengths and weakness and how your product has an edge over other products |
Patented product or service, first to enter market, lower cost structure |
Customer Value |
Is the product a necessity or a luxury? How will it benefit the consumer |
High customer value, market survey conducted, first customers listed |
Customer Segment |
What is the profile of the target consumer? What are his demands and how does your product address them |
Clear, defined target group |
Market Size |
How big is the size of the market targeted by your product |
Large or expanding market |
Team |
Give a detailed account of the team of your company |
Team covers all major areas with notable experience and/or abilities for the company to start. |
Business Plan on the whole |
|
On the whole, highly attractive and persuasive in all main aspects. A business concept with great potential, clear prospects for success, and an inspiring |



