Waste – be it solid or liquid, municipal, chemical, food or biomedical, has been a prime concern to India. But what have we done when we find our surroundings full of filth? Most of us sit at home complaining about things and would never try to do something on our own. Until the authorities get their acts together and take up the task of waste management seriously, as citizens of this country, the onus falls upon us to take matters into our hands and clean all the public places that have been ignored so far.

Taking the job of cleanliness in hands, The Entrepreneurship Cell of IIT Bombay launches स्वच्छ, a social campaign that strives to create a movement urging the people of Mumbai to keep the streets, local stations, beaches and other public spaces clean.


We feel that implementation of any rule takes years and the matters of hygiene and cleanliness are the last ones to be neglected. This campaign also works towards spreading awareness regarding the use of sustainable startups and businesses revolving around hygiene and cleaning technology in India and meet the international standards of cleanliness & hygiene set by the latest trends in global cleaning technology. At a time, when the entire countrymen, women and the youth – has risen to address the issue of unclean surroundings we need to address the elephant in the room to promote Smart Cleaning Solutions for a New India from across the world. There is an increased need for specific waste solutions right from collection, sorting, processing, treating, converting, recycling and reusing. We realize the need for upgrading our cleaning systems and bringing revolutionary and innovative solutions.

Through स्वच्छ we plan to undertake the cleaning and beautification of Juhu beach, which remains one of the most unsanitary places in Mumbai, through collaboration with other colleges, corporates, and NGOs. The task of preserving Mumbai’s fragile coastline bio-diversity shouldn’t fall upon conservationists alone; it rests with all 20 million inhabitants of this city. Our collective willingness to participate in such a reform is perhaps best demonstrated by our presence at this beach to commit through action that we will not be just fence sitters or finger pointers.

Register yourselves at  tinyurl.com/swacch

All you need to carry is enthusiasm! Equipment, refreshment, and t-shirts will be provided.